Know Your Audience: Why Family Travel Itineraries Need to Fit All Ages
- Suzanne Lieberman
- May 26
- 2 min read
Updated: Jun 4
When David called me to plan his trip to Israel with his five kids, ranging from four to seventeen, he was brimming with confidence.
He described them as an active family, always on the go, used to fast-paced tours in Europe.
But in today’s world, it’s not just about age (although that should definitely be part of the equation); it’s about attention span. Kids are glued to their screens, scrolling mindlessly, and sometimes it feels like we’re fighting a constant battle to pull them out of that digital fog.
I tried several times to temper his enthusiasm for a packed itinerary - but my advice fell on deaf ears.
Day one started optimistically. They set off on a guided tour of the Old City - a route I’ve arranged countless times, with a fantastic guide.
But even this incredible guide couldn’t break through. The tour, though brilliant, wasn’t suited to their ages and interests. And that’s when David, after initially blaming everyone else, realized he’d been overly optimistic.
He had been focused on what he and his wife wanted. They're keen travelers. Always on the move, with lots of energy, but he needed to step back and consider the kids. That’s when we restructured the plan.
Instead of pushing for packed sightseeing, we added downtime, activities they truly loved: trampoline parks, zip lines, and other hands-on fun.
Suddenly, the kids were excited. They had a chance to unplug, to move, and to truly engage. And by the end of the trip, we saw it; David saw it: they were present, curious, and genuinely enjoying themselves.
As an aside: in Jerusalem, where there is no beach, the heat and crowds can drain energy, but so can constant screen time. That’s why I always recommend a hotel with a pool when kids are involved. It’s a reset.
After each adventure, the kids get to splash and laugh, and that balance makes all the difference. When you design a family trip, remember: it’s not just about ticking off sights. It’s about listening to your audience, pacing the adventure, and giving every family member space to thrive.
If you’re ready to plan your own meaningful Israel journey, I’d love to hear from you - you can reach out via my contact form
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