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Why Donor Segmentation Is Essential
This article was originally published by CauseMatch and can be read here. When it comes to targeting supporters, donor segmentation is...
Suzanne Lieberman
Dec 31, 20235 min read


Urgent, Simple and Emotional
This article is reprinted with permission from avrahamlewis.com You might be calling. You might be emailing. You might be schlepping...
Suzanne Lieberman
Feb 22, 20232 min read


thank you; thank you; thank you
It's the day after; you've finished your latest fundraising campaign - either traditional or better yet, crowdfunding - and hopefully you...
Suzanne Lieberman
Nov 8, 20222 min read


phone solicitations: make it brief; make it good
The following is adapted, with permission, from my colleague Avraham Lewis A school in New York was gearing up for a matching campaign...
Suzanne Lieberman
Oct 24, 20222 min read


Buy 1 - get 1 free
[N]ever underestimate the power of a challenge gift. [People] love the ‘buy one, get one free’ concept, and the ability to leverage a gift i
Suzanne Lieberman
Oct 18, 20225 min read


Three Things Every Fundraiser Needs to Meditate on Before Making the “Ask”
This article was originally published by CauseMatch on August 21, 2017. To see the original article see here Americans love to shop. It’s...
Suzanne Lieberman
Sep 22, 20222 min read
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