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Suzanne Lieberman
Dec 31, 20235 min read
Why Donor Segmentation Is Essential
This article was originally published by CauseMatch and can be read here. When it comes to targeting supporters, donor segmentation is...
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Suzanne Lieberman
Feb 22, 20232 min read
Urgent, Simple and Emotional
This article is reprinted with permission from avrahamlewis.com You might be calling. You might be emailing. You might be schlepping...
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Suzanne Lieberman
Nov 8, 20222 min read
thank you; thank you; thank you
It's the day after; you've finished your latest fundraising campaign - either traditional or better yet, crowdfunding - and hopefully you...
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Suzanne Lieberman
Oct 24, 20222 min read
phone solicitations: make it brief; make it good
The following is adapted, with permission, from my colleague Avraham Lewis A school in New York was gearing up for a matching campaign...
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Suzanne Lieberman
Oct 18, 20225 min read
Buy 1 - get 1 free
[N]ever underestimate the power of a challenge gift. [People] love the ‘buy one, get one free’ concept, and the ability to leverage a gift i
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Suzanne Lieberman
Sep 22, 20222 min read
Three Things Every Fundraiser Needs to Meditate on Before Making the “Ask”
This article was originally published by CauseMatch on August 21, 2017. To see the original article see here Americans love to shop. It’s...
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Suzanne Lieberman
Sep 5, 20222 min read
it pays to be a fundraising sleuth
In a previous article we discussed the importance of extensive Prospect Research. Proper donor research is a great tool for indicating...
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Suzanne Lieberman
Aug 31, 20225 min read
Do you segment your donors?
Ask any professional fundraiser what the key to good communication with their donors is and they will (should) tell you - segmentation....
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Suzanne Lieberman
Aug 28, 20223 min read
Anatomy of the Perfect Fundraising Video
Today, I needed to speak to a client about their fundraising video - I needed some scientific research to back up my claims - and of...
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Suzanne Lieberman
Aug 22, 20223 min read
Identifying major donors . . .
Every nonprofit organization needs major donors - and the vast majority of nonprofit organizations rely on a few major donors for at...
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Suzanne Lieberman
Aug 16, 20222 min read
So what's plan B?
I am a perfectionist, especially when it comes to my expectations for others. You know the type - annoying to know, but grateful for the...
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Suzanne Lieberman
Jul 24, 20223 min read
Who's the hero in your story?
I don't believe in reinventing the wheel! Therefore, when I see an existing article that says what I had intended to write - in a way...
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Suzanne Lieberman
Jun 20, 20223 min read
Matching Donors for Your Crowdfunding Campaign
CauseMatch’s Strategy for Acquiring Matching Donors for Your Crowdfunding Campaign, By Joseph Bornstein | CEO | CauseMatch.com...
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Suzanne Lieberman
May 15, 20222 min read
Fundraising: it's in the ask
A client recently asked a very important question: what makes a good fundraiser? They had been “dabbling” in fundraising for years,...
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Suzanne Lieberman
Apr 12, 20222 min read
Growing your nonprofit: the message of matzah
The festival of Pesach (Passover) is fast approaching, and throughout the Jewish world, families are scrubbing, shopping, cooking and...
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Suzanne Lieberman
Apr 10, 20223 min read
improve your nonprofit's open rates
Does hitting the send button on an email to donors cause you a moment of panic? If you’re anything like me, the answer is yes, and...
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Suzanne Lieberman
Apr 3, 20223 min read
check your nonprofit organization's foundations
I recently read an article by a colleague and highly experienced fundraising consultant Avraham Lewis, who has many years of experience...
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Suzanne Lieberman
Mar 28, 20222 min read
small donors are the key to growth
In a previous blog we discussed why your nonprofit organization needs a donor database; now let’s look at some key ways to use your...
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Suzanne Lieberman
Mar 19, 20223 min read
Count your fields
In some of my other blogs, we examined the many pieces that need to work together to create the best donation page for your non-profit...
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Suzanne Lieberman
Mar 10, 20222 min read
Pulling it all together for your nonprofit
In previous blogs we looked at the many pieces that need to work together to create the best donation page for your nonprofit...
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