Suzanne LiebermanDec 31, 20235 minWhy Donor Segmentation Is EssentialThis article was originally published by CauseMatch and can be read here. When it comes to targeting supporters, donor segmentation is...
Suzanne LiebermanFeb 22, 20232 minUrgent, Simple and EmotionalThis article is reprinted with permission from avrahamlewis.com You might be calling. You might be emailing. You might be schlepping...
Suzanne LiebermanNov 8, 20222 minthank you; thank you; thank youIt's the day after; you've finished your latest fundraising campaign - either traditional or better yet, crowdfunding - and hopefully you...
Suzanne LiebermanOct 24, 20222 minphone solicitations: make it brief; make it goodThe following is adapted, with permission, from my colleague Avraham Lewis A school in New York was gearing up for a matching campaign...
Suzanne LiebermanOct 18, 20225 minBuy 1 - get 1 free[N]ever underestimate the power of a challenge gift. [People] love the ‘buy one, get one free’ concept, and the ability to leverage a gift i
Suzanne LiebermanSep 22, 20222 minThree Things Every Fundraiser Needs to Meditate on Before Making the “Ask”This article was originally published by CauseMatch on August 21, 2017. To see the original article see here Americans love to shop. It’s...